7 tips for choosing a domain name

Your domain name is your address on the internet and the first impression of your brand. Here are seven practical tips for choosing the right one:

1. Keep it short and memorable

The shorter and easier to pronounce a name is, the easier people remember and type it correctly.

2. Make it easy to spell

Avoid confusing letter combinations and words that can be spelled in several ways. If you say the name over the phone, the other person should be able to write it down correctly.

3. Avoid hyphens and digits

Hyphens and digits cause confusion when spoken aloud and lead to mistyped addresses.

4. Pick the right extension

.com is the most recognised extension worldwide. If you address customers in Turkey, .com.tr or .tr are trusted options too. If your brand matters, consider registering more than one extension.

5. Check trademark rights

Using a name that is a trademark owned by someone else can cause legal problems. Check the name before you start using it.

6. Do not give up your brand for keywords

An original name that reflects your brand is worth more in the long run than an overly long name stuffed with keywords.

7. Do not wait, and do not forget to renew

Good names go fast; if you have decided, register it right away. After registering, remember to renew before it expires, because an expired domain can be taken by someone else.

On our Domains page you can search for the name you want and see the registration and renewal prices of each extension.